EDUCATION

University of Michigan-Dearborn

Master's in Data Science

Aug 2025 - Present

  • Expected graduate in April 2027, cumulative GPA: 4.0.

Foreign Trade University (Vietnam's most prestigious economics & business school, Vietcetera)

Bachelor of International Business Administration

Aug 2019 - Apr 2023

  • GPA: 3.78/4.0, Excellent Academic Performance Scholarship (only 5 awarded to class).
  • School Third Runner-up and Faculty Prospect Award for Undergraduate Research Contest 2022 (responsible for modeling and data analysis).

PROFESSIONAL EXPERIENCES

GEARLAUNCH (US-Based Global company, Print-On-Demand/E-Commerce Industry)

Data Analyst

Nov 2023 - Jul 2025

  • Served as the sole data analyst, managing the company’s end-to-end internal analytics infrastructure and presenting insights directly to C-level leadership and department heads.
  • Implemented and optimized scalable data pipelines using SQL, Python, GCP, and Tableau, streamlining reporting workflows and increasing data processing efficiency by 3 times more data from 3+ databases without additional infrastructure.
  • Designed and deployed statistical models (regression, clustering) and machine learning (time series, XGBoost) to support executive strategy; increased annual sales KPIs by 20%.
  • Analyzed data from 35,000 monthly active user stores with ad-hoc and automated analytics to guide marketing and user management strategies, resulting in an average of 50% increase in new sign-ups and 30% decrease in users’ issue tickets.

VCCORP (Tech company with largest digital ecosystem in Vietnam, Emis)

Data Analyst - Team Lead

Jun 2023 - Nov 2023

  • Managed a team of four to perform full-cycle A/B testing for recommendation engines deployment on 7 digital media websites resulting in 10–30% monthly gains in core web KPIs.
  • Designed and built automated A/B testing evaluation pipelines used in the company’s internal analytics platform, standardizing experiment analysis and reducing manual documentation by 5+ hours per week.
  • Architected a reusable and scalable A/B testing framework that was later adopted as the foundation for a client-facing analytics product by the consulting teams.
  • Maintained primary responsibility of advanced ad-hoc analysis for 3 digital publishing platforms, providing data-driven insights for editorial teams.

Data Analyst

Mar 2022 - Jun 2023

  • Designed and monitored 30+ KPIs of core products with automated dashboards and provided in-depth ad-hoc analysis for 5 digital publishing apps and websites.
  • Developed user segmentation that helped increase app notification system engagement to 30% within 2 months.

NOVAON GROUP

Data Analyst Intern

Jun 2021 - Aug 2021

  • Built 4 client-approved automated Tableau dashboards of core metrics in finance and logistics.

TECHNICAL SKILLS

  • Machine Learning & Statistics: Deep Learning (CNN, RNN, Transformers), Gradient Boosting (XGBoost, LightGBM), Tree-Based Model, Bayesian Inference, Time-Series Forecasting, Causal Inference, A/B Testing.
  • Languages & Frameworks: Python (Pandas, Scikit-learn, PyTorch, TensorFlow), R, SQL, PySpark.
  • Data Mining: Association Rule Learning, Recommendation System, Hashing (LSH, Bloom filter), Web Scraping
  • Big Data & Cloud: Spark, HDFS, GCP (Big Query, Vertex AI), Airflow, Aerospikes, Elastic Search.
  • Visualization & BI: Tableau, PowerBI, Metabase, Looker, ERP (SAP, Eclipse), Operations Research

HIGHLIGHTED PROJECTS